Do you speak digital in your export business development ?

Do you speak digital? A prerequisite for international development. In the 90s, the new era of globalization opened up new horizons and any young manager had to show an ability to master English language to make an international career.

Today, 30 years later, you need to master the “digital language” for your Marketing, which is coupled with the mastery of foreign languages for your intercultural negotiations. Facing fewer business trips with the current crisis, the time has come for an English /Digital composite cocktail to gain agility and efficiency. But what exactly does it mean to speak digital?

 Speaking digital means being able to take ownership of the digital tools at our disposal, to communicate properly with your foreign client remotely, exchange quality content, and offer them creative solutions. Animating your community of international customers, partners and suppliers now requires a careful mix of remote discussions upstream and physical meetings downstream, in particular for the last few meters of final negotiations.

 This new language takes into account 2 mantras of Steve Jobs' Marketing philosophy: focus and simplicity - As remote discussions are shorter, like videoconferencing or webinars, it is key to be focused on the predefined subject and to keep your presentation simple and understandable.

 Beyond the fundamentals of the managerial profession, it is now a question of having more muscles, by combining skills in digital marketing and intercultural negotiations to become augmented business developers. The more the manager is trained and supported, the more he will have this famous confidence which is sometimes lacking to certain export business developers facing experimented competitors.

 Digital, which remains a means and not an end, is undoubtedly a great asset to allow innovative medium-sized companies to reach and develop as many markets as possible abroad.