Two Markets -One Operating Partner for Growth
Franco-German Expertise is not simply about speaking two languages or understanding two countries.
It is about helping companies bridge business cultures, align stakeholders, develop partnerships and execute growth initiatives across both markets through one coordinated approach.
At CB2i Consulting, we combine
strategic insight, operational leadership and local business networks
to help international companies reduce complexity and accelerate growth.
What sets CB2i Consulting apart ?
- 25 Years of Franco-German Business Experience
Proven experience supporting growth, partnerships and market expansion across France and Germany.
- Market Insights & Entry
Deep understanding of both markets, business cultures and decision-making environments - 15 years practice Market Intelligence within a Japanese BU.
- Innovation Ecosystems & Strategic Connections
Extensive experience working with innovation clusters, technology stakeholders, research organisations and growth-oriented companies. Organizer of innovation forums in France and Germany.
- Cross-Cultural Management Expertise
Ability to bridge business practices, leadership styles and stakeholder expectations across countries and cultures.
- Trusted Advisor for Growth and Partnerships
A reliable partner for CEOs and leadership teams seeking sustainable growth, strategic partnerships and local market traction.
Two Markets. One Operating Partner for Growth.
Hannover Messe 2024
Participation in the “Renewable Energy Dialogue”, organised by North Sea Hub on 23 April 2024 as part of Hannover Messe. On this occasion, Eric Le Tallec conducted an interview and wrote a three-page feature article for Hydrogenium, a publication of the Cayola Media Group, focusing on German-Norwegian developments and cooperation in hydrogen and renewable energy in 2024.
24th Congress of Franco-German Business Clubs: Participation in the 24th Congress of Franco-German Business Clubs in Paris, November 7–9, 2024.
25 Years of Franco-German Business Experience
Deep understanding of both markets, business cultures and decision-making environments.
Proven experience supporting growth, partnerships and market expansion across international environments.
One Integrated Franco-German Perspective, understanding both markets simultaneously and identifying where they complement each other.
Strong European Business Networks - Access to industrial, technology, innovation and institutional ecosystems across France and Germany.
One integrated Franco-German Perspective (Testimonial)
“ When we faced a significant slowdown in our European business, affecting our core aerospace market, Eric successfully led a diversification project to reignite growth.
Responsible for both the French and German markets, he worked with his teams to identify an opportunity in a new sector in Germany, while simultaneously promoting our products upstream with the French end customer.
This emerging strategy enabled us to restart a production line, strengthen our presence in Germany within the value chain, and integrate this new market segment into our industrial strategy.”
- General Manager, Advanced Composites Materials Business Unit Toray Industries (Tokyo) -
Two Markets. One Operating Partner for Growth.
Market Insights & Entry
Helping international companies assess market opportunities, define entry priorities and establish a structured presence across France and Germany before investing in permanent local teams.
AI has become a powerful productivity multiplier, enabling specialised platforms to transform massive and complex datasets into actionable strategic insights.
However, competitive advantage still largely depends on the quality of human networks — professional communities and business networks — and on the ability to conduct in-depth field research, including expert and customer interviews.
The ability to collect primary data, cross-validate information and translate findings into strategic insights remains at the heart of Market Intelligence expertise today.
One integrated Franco-German Perspective (Testimonial)
“CB2I Consulting delivered a detailed and highly structured study covering the German-speaking markets of Germany, Austria and Switzerland. The study required extensive Market and Competitor Intelligence work, which was essential to ensuring the relevance and reliability of the findings. The deliverables were clear and actionable, enabling us to base our strategic decisions on facts and insights gathered directly from the field.”
- Sales Director, Industrial Manufacturer serving the Aerospace and Energy sectors -
Two Markets. One Operating Partner for Growth.
Market Insights & Foresight monitoring
Interview - TKM & CB2i Consulting
Strategic Foresight
has become a key strategic capability for companies seeking to
anticipate industry transformations and adapt to emerging disruptions.
In this joint interview,
Christophe Lecante, CEO and Founder of TKM
– Technology Knowledge Metrix, and
Éric Le Tallec, CEO and Founder of CB2i Consulting, share their perspectives on Strategic Foresight,
its practical applications and the challenges it presents.
Windenergietage 2023
Participation in the
Windenergietage 2023 in Potsdam, near Berlin, one of Germany’s leading annual events for the renewable energy sector. During the event,
Éric Le Tallec delivered a presentation in German on the expectations of French investors in the German market, sharing his experience of the challenges involved in cross-border business development and the investment dynamics between the two markets.
Innovation Ecosystems & Strategic Connections
Growth opportunities are created through relationships. CB2i Consulting helps international companies connect with relevant business ecosystems across France and Germany, including industrial players, technology partners, innovation networks and strategic stakeholders.
CB2i Consulting also organizes innovation forums for companies in the same sector in France and Germany.
One integrated Franco-German Perspective (Testimonial)
“ CB2i Consulting enriched our forum with its Franco-German experience and expertise. Their analysis of French investments in Germany, particularly in the renewable energy sector, helped us gain a deeper understanding of the opportunities, challenges and key issues shaping economic relations between the two countries. Eric Le Tallec presented these insights in German to participants at the Windeenergietage conferences in Potsdam.”
- Managing Partner of a German law firm specialising in Mergers & Acquisitions (M&A) -
Two Markets. One Operating Partner for Growth.
Cross-Cultural Management Expertise
Helping international companies assess market opportunities, define entry priorities and establish a structured presence across France and Germany before investing in permanent local teams.
Successful expansion across France and Germany requires more than market knowledge. It requires an understanding of decision-making processes, business expectations, negotiation styles and stakeholder relationships.
CB2i Consulting helps international companies bridge these differences and build stronger, faster and more sustainable business relationships.
One integrated Franco-German Perspective (Testimonial)
“The preparation delivered by CB2i Consulting enabled the companies participating in the French Automotive Continental Mission to approach the German market with a clearer understanding of its business culture, decision-making processes and stakeholder expectations.
Through a pragmatic coaching programme combining intercultural awareness, value proposition refinement and presentation preparation, participating companies strengthened their positioning and gained the confidence required to engage with one of the world's leading automotive suppliers.
This support also facilitated meaningful exchanges with key stakeholders across the automotive industry in Germany and Austria, helping companies enhance their credibility, build valuable relationships and create new opportunities for business development and future cooperation.”
- Business Development Manager, Bpifrance -
Two Markets. One Operating Partner for Growth.
Mission French Automotive Continental – Bpifrance (2022)
In May 2022, CB2i Consulting delivered a collective coaching workshop focused on the theme: “How to effectively present your company and value proposition in Germany.” The programme enabled 20 French companies from the automotive sector to refine their positioning, strengthen their value proposition and prepare their presentations for key stakeholders in the German automotive industry.
The workshop was delivered as part of the “Pitch & Partner – French Automotive Continental” mission organised by La French Fab, with the objective of fostering business connections and cooperation opportunities between French, German and Austrian companies across the automotive sector.
Trusted Advisor for International Leadership Teams
For international mid-sized companies and industrial groups, critical decisions often require more than external advice.
We act as a Trusted Advisor to senior executives and help leaders challenge assumptions, identify opportunities, anticipate risks and turn strategic decisions into action — particularly across France, Germany and the DACH region.
Our role is simple: to provide the insight, challenge and hands-on support you need to make better decisions and turn opportunities into sustainable growth.
Independent. Experienced. Business-minded. Operational.
One integrated Franco-German Perspective (Testimonial)
“ CB2i Consulting helped us design a structured strategic foresight framework integrating weak signals, key industry drivers and diversification opportunities. CB2i supported our Executive Committee in developing four strategic scenarios, which were approved by the Executive Board at the end of 2025. This work made a significant contribution to the development of our 2025–2035 corporate strategic roadmap.”
- Managing Director of an Industrial Group (300 Mios Euros) -
Two Markets. One Operating Partner for Growth.
BY YOUR SIDE
Your challenges. Our experience. Your next opportunity.
Markets are changing. Relationships matter. And successful international development rarely happens alone.
CB2i Consulting stands alongside leaders, management teams and organisations to bring clarity to complex situations, open the right doors and turn strategic ambitions into tangible business opportunities.
From strategy to execution, we stay close to the field AND to you.
UNDERSTAND • CONNECT • GROW
